How These Contractors Got A 20x ROAS On Meta Ads Without An Agency | INTERVIEW

💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=1_8_Ledezma_interview+&htrafficsource=youtube&hcategory=youtube-video How does a remodeling company generate a nearly 20x return on ad spend from Facebook? In this interview, I sit down with German from Ledezma Remodeling, a bathroom remodeling company that spent $13k on Meta ads to sell over $255k in projects in just 6 months. This is a masterclass in cracking the code for a niche with a long sales cycle. German shares the entire journey, from testing over 50 ad creatives to find the winning formula, to the specific changes in their messaging that started attracting high-end clients paying cash for $37k+ projects. We also dive deep into their sales process, including how they use a paid design phase to qualify buyers, and the strategic shift from a failing SEO strategy to a lead-generating machine that transformed their business. Timestamps: 0:00 - Intro to Ledezma Remodeling 2:00 - The Marketing Strategy: Cracking Facebook Ads 3:15 - The Problem: Getting Leads, But the WRONG Kind 5:00 - The Creative Shift That Attracted High-Paying Clients 7:00 - The Numbers: Ad Spend vs. Revenue Generated 9:00 - The Sheer Volume of Creatives Tested to Find a Winner 11:30 - The Reality of a Long Sales Cycle for Contractors 14:30 - The $1,500 Paid Design Phase: Qualifying Buyers 18:00 - The Mistake of Giving Away Free Designs 20:00 - Conversion Rate from Consultation to Paid Design 22:30 - The Growth Trajectory: From Failing SEO to 6-Figures/Month 25:30 - Breakdown of Lead Sources (Meta, Referrals, Google) 27:45 - The Power of Referrals & Why They Don't Need Financing 31:00 - How Their Ads Attract the Perfect High-End Demographic 34:30 - The Importance of Google Maps & Organic SEO 37:45 - The Biggest Challenge: Quality Control at Scale 40:00 - Vetting & Managing Subcontractors 42:30 - The #1 Thing They Would Do Differently if Starting Over 💰Want to join Home Service Accelerator? Apply here: https://www.homeserviceaccelerator.com/ytviewtraining?el=1_8_Ledezma_interview+&htrafficsource=youtube&hcategory=youtube-video