How I Made $20k From Black Friday (Case Study on My Strategy & Marketing for 2025)

Free 2024 Black Friday Debrief Document: http://stephaniekase.com/blackfridaydebrief2024 Gemma Bonham-Carter's Black Friday in a Box: https://www.stephaniekase.com/blackfridayinabox2025 🎧 Listen to new episodes on the podcast instead! - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-stephanie-kase-podcast/id1614485440 - Spotify: https://open.spotify.com/show/7jrm6SZTywcoFvvwKHyEpY In this video, I'm breaking down my full Black Friday 2024 strategy—what worked, what I’d change, and how I doubled my revenue year-over-year. I share exactly how I structured five days of daily deals, what each offer included, how much revenue each one brought in, and the upsell strategy that generated over $4,000 in additional income. I also talk about how I used Meta ads to my warm audience to increase visibility and conversions—with a 13.4x return on ad spend. You'll hear my email marketing approach, including the email types that had the highest open and click-through rates, and how I used direct checkout links to boost conversions. Plus, I reveal what I plan to change for Black Friday and Cyber Monday in 2025 based on this year’s insights. FREE TRAININGS • Free YouTube Class: Scale your passive sales with YouTube in 4 hours/week: https://stephaniekase.com/youtubeclassyt • (For Beginners) Free Reels Class: Grow Your Business Reach With Reels (in just 3 hours every month): https://stephaniekase.com/reelsclassyt • Free Email Class: Build a Powerful Email Marketing Plan to Make Income in Your Business: https://stephaniekase.com/emailclassyt FREE DOWNLOADS • Type of course that actually sells: https://stephaniekase.com/coursethatsells • 3 Ways to Make Money on YouTube: https://stephaniekase.com/youtubeformulayt • How I Made Over $150k From Course Launches: https://stephaniekase.com/revenuenumbersyt • 10 Free reels ideas: https://stephaniekase.com/ideasyt • Free Evergreen Sample Posting Schedule: https://stephaniekase.com/evergreencalendar • Find out if you have a profitable course idea (quiz): https://stephaniekase.com/courseideayt LET'S CONNECT • Instagram: https://instagram.com/stephanielynnkase • Personal YouTube channel: https://www.youtube.com/channel/UCzZ7nRPVScJ3HeYcney8Gmg • Podcast: https://stephaniekase.com/podcast • Weekly newsletter: https://stephaniekase.com/community • Website: http://www.stephaniekase.com • Courses & products: http://www.stephaniekase.com/shop MY MUST-HAVE PROGRAMS • Flodesk for email marketing! Get 50% off: https://flodesk.com/c/STEPHANIEKASE • Manychat! Instagram DM automations: https://stephaniekase.com/manychat • Kajabi! Where I create & sell my courses & digital products (30 day free trial only with my link): https://app.kajabi.com/r/zfT3LRTV/t/aldzgzj2 • Plann! Plan your Instagram feed: https://www.plannthat.com/register/?fp_ref=cus_MxwoaMclyjRza4&name=Stephanie • Northfolk website templates! Code "STEPHANIE" for 15% off: http://www.stephaniekase.com/northfolk WHAT I USE TO FILM MY YOUTUBE VIDEOS: • 4K Camera - Sony ZV-E10: https://bit.ly/41oeJuU • Sony Camera Lens - Sony 11mm 1.8: https://bit.ly/4fgBDIc • Mic - Rode VideoMicro: https://bit.ly/4goH1K9 • Tripod: https://bit.ly/3nxUupU OTHER FAVORITES • Hanging Wall Calendars from Kat Schmoyer: https://creative-at-heart.mykajabi.com/a/2147501202/nCqn6EzU • Floral smartphone case: https://bit.ly/3yQS0Ha DISCLAIMER: Some of the links above may be affiliate links, which means that at no cost to you, I may make a small commission when you click the links and complete a purchase. This video is not sponsored.