Grow Your Personal Training Business NOW | Personal Training Business Plan/Ideas | Pricing & LLC's

Part 3: https://youtu.be/YWTLE0nuGcc Part 1: https://youtu.be/buHQEltdPUM Our favorite website builder: http://wix.pxf.io/QjBbZA Top pick for personal trainer insurance: https://nextinsurance.sjv.io/rQj9M3 Here's the part 1 video: https://youtu.be/buHQEltdPUM If you're looking for the print-off personal trainer business plan that's shown in this video that can be found here: https://www.sortahealthytrainered.com/_files/ugd/adb0c5_651ddc04f9b848a78bb1d511fb3f2c1b.pdf Hey guys! Happy new year trainers! Today I'll be jumping into goal setting and why it matters, how to price your services, session packs vs weekly billing, making an effective website, some factors for ranking on Google, business cards, setting up an LLC and getting insurance, building a local network of professionals etc. We are gonna make you the ultimate personal training business plan. You will grow your personal training business now! Some of the things in this personal training business plan are: 1. Goal setting: If you don't set goals, you'll work for someone who does. For better or worse, this is what I keep seeing in any industry, but in particular ours since we have to be more entrepreneurial than most to succeed. So what should you do? Well, obviously you have to make a plan. Set a five year goal that is ambitious but possible to achieve. Maybe you want to run a studio with 50 clients or make $120k a year training, whatever. After that you set one year, and 3 month or short term goals that support your longer term goal. Without a plan similar to this, I'm betting you won't make consistent progress in your personal training career or business. 2. How to price your services: Session cost = desired salary / weeks worked / desired # of sessions weekly. It's that simple, or at least kind of. That is the best way to price your one-on-one services. If you're going to go by the average cost of training in your area, make sure to put yourself higher than average. Pricing yourself too low is a mistake. Small group personal training is likely going to cost 50-75% of your one-on-one cost per person. It will scale up or down depending on how many people are in your group. Semi-private personal training is the same but will cost a little more. 3. Session packs vs weekly billing: I ran my studio Commence Fitness Personal Training on session blocks or packs for over 7 years. It's fine, it works fairly well. There are downsides to this way of doing things though. For one, it's somewhat tough to automate and we often felt like debt collectors when someone's package was up. Also, some people just aren't super consistent with session packs. A little over a year ago we switched to weekly billing and it's significantly better. No more debt collecting and easy to automate as we've grown. 4. Making an effective personal training website isn't hard anymore. I use WIX personally http://wix.pxf.io/QjBbZA, but squarespace and many other good options exist. I have entire videos that break down building training websites and how to get them to rank but one mistake that many trainers make, self included, is not putting your personality or authenticity into it. Use that cool looking template, but swap out the pictures of randoms on there over time for ones of you working with clients. I've noticed more engagement on my sites by doing this. Obviously, a lot more goes into site building, again, we have free tutorials for those who are looking for help. 5. If you can rank on Google for local search, it's a massive advantage. About 70% of my studio's clients came from a local "personal trainer near me" or something similar inquiry on Google. Now, getting into the sacred top 3 locally is going to be very challenging in some spots. You'll have to niche down a fair bit in some areas, and you'll have to have some decent SEO, search engine optimization strats too. 6. Make your personal training business cards stand out a bit. They should clearly show your name, contact, and what you do, but just as important, you want them to jump out a bit as people see them on a table when passing by. Where we currently buy our personal training business cards: https://www.moo.com/us/business-cards 7. Don't bother getting an LLC or training insurance until right before you start training people on your own. LLC's protect someone from suing you into oblivion. They also give you some tax benefits. They're easy to make and free here: https://state-filings.com/ As far as insurance goes I'd recommend a million dollars coverage in professional and liability, I've used NEXT https://nextinsurance.sjv.io/rQj9M3 , Hiscox, Berkshire Hathaway etc. We dive into much, much more personal trainer stuff in the video! Leave us a question or comment if you have any! Thanks for the support! We love ya! ---- Podcast: https://open.spotify.com/show/17X4Pb7gYJ5LLTiQwuAkhQ Follow us on Instagram: https://www.instagram.com/sortahealthyjeff