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Brevo

I recommend Brevo when you want an affordable, fast-to-setup platform that still covers the essentials. It’s especially strong if you want more than email—Brevo adds SMS, WhatsApp, live chat, and a built-in CRM, and it charges based on emails sent instead of contacts stored.

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Pros

  • +Pricing based on emails sent (often cheaper for large lists you don’t email constantly)
  • +Multi-channel messaging: email, SMS, WhatsApp, push notifications
  • +Built-in CRM and live chat included

Cons

  • -Less advanced e-commerce predictive data than Klaviyo
  • -Automation depth is simpler compared to Klaviyo’s data-driven flows

What SoftSavvy says

In this video, we're going to be comparing Clavio versus Brevo
If you are trying to pick the right email marketing platform for your business, there is a pretty good chance that Clavio and Brevo keep showing up on your list
Brevo, on the other hand, is built for simplicity and speed
Brevo handles SMS, WhatsApp, live chat, and even has a built-in sales CRM, which makes it more of an all-in-one communication platform
So, in short, Claio is for optimizing every detail of the customer journey, and Brevo is for getting things done quickly and affordably

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