Once a hidden gem, Puglia is now Italy’s hottest travel and real estate destination. This documentary explores the region's dramatic transformation through three unique lenses: The Real Estate Gold Rush: As property prices triple, we follow Pino Campanella, a consultant helping foreign investors navigate the complex world of luxury farm renovations and building permits. The King of Gallipoli: Meet 25-year-old Simone, who manages the most exclusive beach clubs and nightclubs in "the Saint-Tropez of Italy," catering to the international golden youth. The Social Media "Mammas": In Bari, traditional pasta-making is going viral. Discover how 67-year-old Nunzia and other local women have turned making orecchiette into a global social media phenomenon. Experience the tension between Puglia’s authentic roots and its new status as a luxury playground. From abandoned farms to world-class DJs, see how the "heel of the boot" is changing forever. Director: Sarah Oultaf Watch more related documentaries in our playlist https://www.youtube.com/playlist?list=PL0ynAwoyg_cAqnPho96OlnlwzoXC2SCV4

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