How She Made $88 Million From A Pilates Company

This video is brought to you by Charles Schwab Investing Themes™, invest in what you believe in. https://www.schwab.com/thematic-investing Anne's instagram: https://www.instagram.com/annemahlum/?hl=en Solidcore: https://www.solidcore.co/ 0:47 What is Solidcore 1:44 Life before Solidcore 3:26 Intentions for Solidcore 4:17 Opening the First Solidcore Studio 6:10 Doubts and Fears When Starting a Business 7:50 Why Anne Waited to Raise Money 8:35 Tech Company vs Fitness Studio Business Model 9:20 How Anne Made Solidcore Different 11:02 The Decision To Make Their Own Pilates Equipment 12:30 A Day In The Life In The Early Days 14:35 Things People Don’t Realize About Opening a Fitness Studio 16:12 The Importance of Running The Numbers 17:08 Opening the 2nd and 3rd Studios 18:15 Expanding Solidcore to other states 18:52 Why They Didn’t Go To New York Yet 20:33 The Logistics Of Opening Dozens of New Studios 21:44 Why You Need To Put Systems In Place In A Business 22:30 Negotiating On Leases 24:37 Anne’s Best Negotiating Tactic 25:51 How They Price Classes 26:57 Memberships and ClassPass 28:50 Why Solidcore Doesn’t Offer Free Classes 29:36 How To Raise Money 31:34 Growing from 25 to 75 Studios 32:12 How Covid Affected Solidcore 34:42 The Difficult Decision of Laying People Off 38:48 Selling Solidcore for $80 Million 41:40 How To Sell on Your Terms 42:24 Life After Solidcore 43:40 Growing Up in North Dakota 44:35 The Importance of Mindset 47:55 Anne’s Advice for Business Owners Vlog Channel: https://www.youtube.com/user/othershelby Instagram: https://www.instagram.com/shelbychurch/ Twitter: @shelbychurch Snapchat: shelbychurch Follow me on LinkedIn: https://www.linkedin.com/in/shelby-church-58b5aa56/ What Equipment I Use: https://a.co/9uNkPmD Get $40 Airbnb Credit: https://www.airbnb.com/c/shelbyc12?currency=USD Get a FREE Uber ride use code: "ylkfn" Get a FREE Lyft ride use code: "SHELBY360158" Get a FREE stock from Public: https://public.com/user-referral?referrer=shelbychurch For business inquiries please contact churchshelby@gmail.com