Data brokers are collecting and selling your personal info right now—often without you ever consenting. In this video, I walk you through what data brokers actually do, why you might find your address or relatives on random people-search sites, and where all of that data comes from (spoiler: it’s basically everywhere). I break it down source-by-source: mobile apps and your phone’s advertising ID, social media scraping, “anonymized” purchase/credit card data that can be re-identified, web tracking and third-party cookies, and the big one people forget—public records. Then I get practical. I share the exact steps I use to reduce collection: auditing app permissions, turning off location unless it’s truly needed, deleting apps (and accounts) you don’t use, resetting or deleting your advertising ID, and locking down social profiles (plus my favorite tactic: poisoning data with fake profile details when you’re forced to provide them). On the web side, I cover blocking third-party cookies, enabling tracking protection, using reputable blockers, and clearing cookies regularly. And because manual opt-outs are a time sink, I also explain how DeleteMe handles removals and ongoing re-checks when brokers re-list your data—plus a simple privacy checklist you can screenshot and follow.