Discussing brand fanboy-ism - Fragrance Updates ep09

Welcome to this new episode of Fragrance Updates — the offshoot of my FragTalk series, where I take you along outdoors and chat casually about all things fragrance. In this more freeform format, I share my latest scent obsessions, what I’ve been wearing lately, what’s surprised me, and what I’m looking forward to exploring next. Think of it as a relaxed, real-time snapshot of my current fragrance journey — unscripted, personal, and always evolving. Whether you’re a niche fragrance enthusiast or just looking for something new to spark your curiosity, this is where the conversation starts. In this episode I am back in the car and I'm having thoughts about fragrance, or more in general, brand fanboy-ism. It appears to be a phenomenon which is growing in popularity, possibly due to our whole society loosing the ability to be nuanced and critical. I'll be talking about the negatives, the positives and everything in between. Make sure to join the conversation below! I am also going to be critical on three fragrances from three brands I absolutely love. Fragrances mentioned in this video: - Meo Fuisciuni Nota di Viaggio #1 - Amouage Line 618 - Zoologist Dodo (2020) #nichefragrance #fragranceupdate #fragcomm #fragrancecommunity #fragrancelover #fragrancecollection #scentoftheday #perfumeobsession #fragranceaddict #nicheperfume #perfumereview #fragrancechat #indieperfume #fragranceofinstagram #outdoorvlog #scentreview #newperfume #fraghead #scenttalk #unisexfragrance