In this video, I break down why Apple’s new MacBook Neo is selling out so fast—and why I think it might be one of Apple’s smartest plays in years. The big headline is the strategy: a cheaper MacBook powered by the A18 Pro, aimed squarely at first-time Mac buyers. I also talk about Tim Cook’s comments around record adoption, and what that signals about where Apple wants the Mac lineup to go next. I also dig into the internet’s favorite argument: the 8GB RAM debate. My take is that a lot of people are missing the point—this machine clearly isn’t trying to be a MacBook Pro replacement, and the value proposition only makes sense when you look at who it’s for and what Apple is optimizing (price, battery life, and mainstream performance). The takeaway: the MacBook Neo isn’t “exciting” in the traditional enthusiast way, but it’s potentially a volume monster—and that shift matters for future Mac pricing, specs, and positioning.