#ecommercemarketing #MarketingTrends Join the panel discussion with seasoned marketing professionals Pawel Saczawa (Procter & Gamble), Himani Kankaria (Ecomkeeda), Franco Valentino (Narrative SEO), and Fernando Angulo (Semrush), who will dive into the following topics: 3:03 The state of e-commerce after the pandemic 7:07 Top Retailers by Digital Performance in Q4 2020 8:13 Global Shopping App Download Leaders 9:52 Top Ecommerce Websites (Worldwide & US) 12:58 Key Traffic Channels Driving Ecommerce Growth 14:40 What channels are the best for building Brand Awareness? 21:49 What are the best channels for Lead Generation? 30:11 What is the best strategy to increase sales? 42:30 How to track or measure the Traffic from the channels? 46:53 Measurement strategies and KPIs that e-commerce should use in 2021.

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