The Dark Side Of Agency Life: Being Scammed, Legal Challenges and Letting People Go

Deepak Shukla and founder of a 7-figure SEO agency Pete Campell were discussing: * Dealing with clients that refuse to pay bills, * Losing 50K in a scam targeting Pete's agency staff, * Dealing with the loneliness and depression of being a solo agency owner, and more. 00:00 Intro 6:33 The Dark Side Of Agency Life Topics 8:11 Intro To Pete Reis-Campbell 10:25 How Pete Landed in SEO 13:22 Top 3 Items Pivotal To Growth 14:40 The Outbound Aggressive Approach 16:40 What To Do When Clients Ask For ROI Based Approach? 18:40 Ensuring Potential New Hires Culturally Fit 21:40 Pete’s Employee Structure 23:03 Challenges With Clients Refusing To Pay 26:35 Responding To Large Clients Not Paying 28:35 Advice For Those In Similar Situation 30:50 Managing Cash Flow With Challenges 33:50 Being A Victim Of Criminal Targetting 41:56 Pete’s Side Of PR 46:10 Challenges Of Being A Solo Agency Owner 50:48 Advice For Solo Agency Owners 54:33 Should You Sign A Client Contract Presented To You 55:33 Can You Use Previous Agency Case Studies As Your Own 56:18 Typical Contract Length 57:04 Handling Clients That Want To Hire Your Staff 57:45 What To Do When Client Stalls Paying Balance 59:00 How To Approach Legacy Clients With Increased Fees 59:50 Bringing In A Managing Director 1:00:55 Handling Conflict Of Interest Transcript → https://www.semrush.com/webinars/the-dark-side-of-agency-life-being-scammed-legal-challenges-and-letting-people-go/ SEMrush SEO Toolkit → https://www.semrush.com/seo/ Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZjdzGFdVW5M0o74vTO_vMTb More webinars → https://www.semrush.com/webinars Read more → https://www.semrush.com/blog/category/agency-central/ #SEOAgency