The Best E-commerce Marketing Channels for Conversion

#ecommerce #digitalmarketing For any e-commerce business, gaining insight into how you can drive more visitors to your website is crucial. And there are hundreds of ways to do it, from organic SEO efforts to driving targeted traffic through Facebook or Google ads. However, not all channels are created equal or are even relevant to your business. Join us, as Paul Lovell will be chatting with Jason Goldberg, the Chief Commerce Strategy Officer at Publicis, and discussing: 02:45 What channel is the best for building brand awareness? 06:38 What are the best strategies for lead generation? 09:54 Data for customer segmentation and personalization 13:45 Tools and applications for tracking users onsite 16:20 What are the best strategies that help increase sales? 20:04 Strategies to target users closer to the end of the funnel 24:43 Marketing channels and the best way to spend a marketing budget 27:44 Unusual ways that you can purchase traffic (Instagram checkout, Pinterest, Quora, TikTok) and conversions 31:26 The list of minimum must-dos for the paid channels 34:50 What is your advice for sectors where advertising is impossible (for example, vaping)? 39:48 How to deal with lost Google Analytics data and Google ads targeting due to the users not consenting to the cookies 47:29 Are Facebook ads are overrated nowadays? 52:36 How can I optimize the website for unique products, if a vendor shares the same product specifics as a brand? 59:04 Jason Goldber shares sort of golden nuggets for as an e-commerce stores, where they should be s and look into, as we head into 2021 More about e-commerce traffic drivers 👉 https://www.semrush.com/blog/dissecting-ecommerce-growth-the-key-traffic-drivers/?utm_source=youtube&utm_medium=description&utm_campaign=en_ecomm_marketing_channels_20201125 Jason Goldberg https://twitter.com/retailgeek Semrush Live https://www.youtube.com/channel/UCFzI5d_KJl69NNP8_0ttbOw?view_as=subscriber