Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO

The question for any service-area business is this: "How do I get my business in front of my customers when they search for my type of business in that area?". Tim Capper's presentation looks at and provides workable tips for two necessary parts to your service-area business' local SEO strategy for 2021: your Google My Business listing and your website. Hosted by Shelly Fagin. Guest experts: Ben Fisher, Jason Brown. Slides and transcript → https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/ Semrush Local SEO Features → https://www.semrush.com/features/local-seo-tools/ Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZjPjr7WL2dibQtcqRdFcSKw More webinars → https://www.semrush.com/webinars Read more → https://www.semrush.com/blog/local-keyword-research/ 00:00 Introduction 03:08 Tim starts his presentation 03:43 Optimizing for 2021 06:48 Service areas 09:38 Products & Services 15:08 Sites targeting 16:48 Work/Jobs Pages 18:48 Update & add structured data 21:08 Q&A: Does Google place more weight on auto-pick? 23:58 Q&A: Can any business use the service listing?