Content vs Links

When it comes to SEO, you need to apply two approaches: the analytical, algorithmic approach of engineers vs the psychology-driven approach of marketers. In this webinar, Viola Eva, Robert Niechcial, and Craig Campbell discuss SEO’s favorite, links — but from the technical perspective. 0:00 Topic Overview & Introduction 2:55 Content vs Links: Where Do Our Guests Stand? 5:18 Links: Why They Matter in Search & What Makes a Good Link 12:56 Should You Invest More in Quality Content or Quality Links? 18:40 Does Link Outreach Still Work? 21:30 How to Choose Prospects for Link Outreach? 28:14 Link Toxicity, Links from Spammy Websites, and PBNs 32:39 What Link Building Techniques Do Our Guests Use? 39:15 The Workload of Link Building 43:05 Paying for Links 45:37 Manual Link Penalties & Algorithm Updates 48:27 Getting Natural links to High-Quality Content 53:03 Coming to Terms with the Necessity of Link Building Transcript and slides → https://www.semrush.com/webinars/content-vs-links SEMrush Link Building Tool → https://www.semrush.com/link_building SEMrush Backlink Analytics → https://www.semrush.com/analytics/backlinks/overview SEMrush Backlink Audit Tool → https://www.semrush.com/backlink_audit SEMrush Backlink Gap → https://www.semrush.com/_compatibility/gap/backlinks Bulk Backlink Analysis by SEMrush → https://www.semrush.com/batch Related webinars → https://www.youtube.com/playlist?list=PLV7hU9BBDbaR5oLOprBCyIYRGLjrpf1ng More webinars → https://www.semrush.com/webinars Read more → https://www.semrush.com/blog/google-penalty-unnatural-inbound-links/ #LinkBuilding #Content