In this webinar, Tristam Jarman, Adam Chronister, and Kristen Vaughn look at what should be in your SEO toolbox. Accessing critical information, which is free! Learn about Google Analytics and Google Search Console setup and where and what to look for to help you improve your SEO for free. 0:00 Webinar starts 3:50 Introductions 7:40 Webinar Agenda: Getting Value from Google Analytics 9:43 Google Analytics Demo Account: Understanding the Basics of GA 14:47 Google Analytics Account Checks 22:33 Goals and Marketing Funnels in Google Analytics 27:00 The ABC Model & Marketing Data in Google Analytics 32:19 Google Analytics Acquisition Reports 39:32 The Added Value of Website Heatmap Tools 42:04 Unlocking Organic Keyword Data for Google Analytics 44:56 Google Search Console Overview 48:24 Website Speed Improvements and Site Search 52:16 Using Annotations Well in Google Analytics 54:03 Filtering Out IP Addresses for Remote Teams 57:23 Google Analytics Ownership Issues Slides → https://www.semrush.com/webinars/build-your-seo-toolbox-reveal-free-traffic-boosting-data/ 🌟 SEMrush provides huge amounts of incredible free resources and education for digital marketers. SEMrush is an all-in-one marketing suite for digital marketing professionals, helping them with SEO, PPC, Social Media, and Content & PR. SEMrush Blog ► https://www.semrush.com/blog/ Buy SEMrush ► https://www.semrush.com/prices/ #SEO #SEOToolbox #GoogleAnalytics

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