Advanced Structured Data for Medical Websites

Watch the replay of Paul Lovell, Jeff Burns of Schema App, and Jono Alderson from Yoast talking about medical structured data, how to enhance the signals you send to the search engine, and how this is a type of structured data Google does not mention in the developer's guidelines. 0:00 Introduction to Guests and Topic 3:11 Why Healthcare Businesses Should Care About Structured Data 4:33 General Schema Markup Overview 7:24 Types of Rich Results for Healthcare Sites 10:43 How to Maximize Rich Results for Your Healthcare Website 12:20 Health and Life Sciences Schema Extension 15:17 Example Use Cases for Extended Healthcare Schema 17:32 How Schema Supports E-A-T for Medical Sites 22:57 Linking to Wikidata/Wikipedia 24:16 Two Steps to Finding Schema Markup Opportunities 26:44 Marking Up Pages Automatically 28:03 Google’s New FAQ Limits 30:00 Structured Data for Local Healthcare SEO 31:40 Measuring the ROI of Structured Data 35:12 Tools to Report on Medical Schema Effectiveness 42:15 Overtaking Competitors’ Featured Snippet Results 46:15 What Structured Data To Use? 49:48 Geo-Location Markup for Local Businesses 52:00 Advanced Schema Settings in Yoast 54:23 Best RIch Results for Healthcare Companies 56:08 Closing Tips: Structured Data Tools Slides and transcript → https://www.semrush.com/webinars/advanced-structured-data-for-medical-websites/ Semrush Site Audit Tool → https://www.semrush.com/siteaudit/ Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZhUpreiZKYzXgLo0NX_sbnj More webinars → https://www.semrush.com/webinars/ Read more → https://www.semrush.com/blog/how-to-leverage-structured-data-to-outrank-your-competitors/