In this video, Deepak Shukla interviews international SEO expert, author, and speaker Aleyda Solis about: * What she wishes she had known when she started doing SEO, * Her key recommendations for SEO success, * The most complex/difficult project she has worked on, * Things she wishes she could change about the SEO industry, and much more. 00:00 Introduction 07:25 Aleyda’s Background in Nicaragua 13:27 How a Difficult Background Cultivates a Strong Work Ethic 15:05 Aleyda’s Working Life Before SEO 19:35 From Sales Role to Web Designer to SEO 32:13 Aleyda’s Experience Writing a Book About SEO 35:15 How Aleyda Finds Opportunities and Ideas 38:36 Has Aleyda’s Dales Experience Helped Her SEO Work? 41:26 Most Important Skills SEOs Need 45:56 The Experience Paradox: Getting Experience in SEO 49:13 How Aleyda Stays So Productive 51:55 What Would Aleyda’s Job Be Without the Internet 53:20 How Can You Stand Out When Providing SEO Services? 57:00 The Realities of Being an Independent SEO Consultant 59:28 Number One Piece of Advice Aleyda Has for New SEOs Transcript → https://www.semrush.com/webinars/60-minutes-with-aleyda-solis/ SEMrush SEO Toolkit → https://www.semrush.com/seo/ Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZitydR2TOxEPYqYGHaf3bie More webinars → https://www.semrush.com/webinars #SEO

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