5 Hours of Content Marketing | How One Marketing Agency Uses Content to Rank Higher and Win Clients

While many marketers try back end updates or paid efforts, one content marketing agency takes its own medicine when it comes to creating simple organic content to rank for thousands of the keywords their customers use, reaching nearly a million visitors a year, and convert that traffic to leads and sales. All without spending a single dollar on paid. In this session, Michael Brenner, Michelle Robbins, Dale Bertrand and Andy Crestodina share the secret recipe of creating top-ranking content that wins new clients. 00:00 - Intro 05:00 - How to use content to rank for search and win all our new customers 08:00 - How many searches are there on Google 11:00 - Marketing that attracts buyers 14:00 - Michael Brenner’s case study 19:00 - Tip 1: Sell the business case 21:00 - Keyword Gap 23:00 - Your director of marketing is miserable 24:00 - SEO Content Template 27:00 - The ‘daily news’ approach to publishing 28:00 - Tip 2: Frequency drives results 31:00 - Tip 3: Focus on buyer interests 32:00 - Tip 4: Answer customer questions 44:00 - Deadlines are the greatest source of inspiration 49:00 - Site search reports are powerful tools Slides → https://www.semrush.com/webinars/5-hours-of-content-marketing-or-how-one-marketing-agency-uses-content-to-rank-for-search-and-win-new-customers/ SEMrush Content Marketing Toolkit → https://www.semrush.com/content-marketing/ Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZjPEX0yEXGogfgGCYirutBZ More webinars → https://www.semrush.com/webinars Read more → https://www.semrush.com/blog/how-to-find-blog-post-ideas/ #ContentMarketing #5HoursOfContent