5 Hours of Content Marketing | Getting Your Digital Content Strategy Right in Times of Crisis

In this session, Sabiha Shakil, Jessica Levenson, Navah Hopkins, and Andy Crestodinda highlight some trends on the change in consumer behavior due to the pandemic, how businesses have responded to this behavior, and how it has impacted their content strategy and content execution. 00:00 - Intro 07:00 - Impact of lockdowns: Consumer behavior and businesses 11:00 - Implications for content marketers 14:00 - Going hyperlocal 15:00 - Content tips for key digital channels 17:00 - Using chatbots to your advantage 18:00 - Look at local hashtags 19:00 - Content marketers in crisis management 21:00 - Tips for agencies 23:00 - Content marketing and SEO for universities Slides → https://www.semrush.com/webinars/5-hours-of-content-marketing-or-getting-your-digital-content-strategy-right-in-times-of-crisis/ SEMrush Content Marketing Toolkit → https://www.semrush.com/content-marketing/ Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZjPEX0yEXGogfgGCYirutBZ More webinars → https://www.semrush.com/webinars Read more → https://www.semrush.com/blog/ecommerce-covid-19/ #ContentMarketing #5HoursOfContent