Discover the core standards that define world-class coaching and how to move beyond basic frameworks to achieve deep transformation for your clients. The International Coaching Federation (ICF) provides a set of competencies that act as a framework for fantastic coaching, ensuring you hit the right parameters to support your clients effectively. In this video, Ruth Kudzi, an ICF Master Certified Coach and founder of Optimus Coach Academy, breaks down what it truly means to work within the ICF frame. Learn why ICF coaching is not about following a rigid script, but about creating a personalized, client-centered experience that fosters genuine growth and reflection. Key Timestamps: 0:00 – What skills do ICF accredited coaches learn? 0:18 – Understanding the ICF framework and standards 0:46 – The heart of coaching: Ethical practice and professional integrity 2:07 – Developing a coaching mindset: Curiosity and compassion 2:41 – Establishing and maintaining coaching agreements (Contracting) 3:09 – Cultivating trust, safety, and unconditional positive regard 3:41 – Maintaining presence: Being with the client, not an agenda 4:12 – Active listening: Spotting patterns and neural pathways 5:07 – Facilitating client insight, awareness, and forward movement 5:46 – Moving beyond "set questions" to personalized transformation Find out more here: https://ruthkudzi.com/ Connect with Ruth: YouTube: https://www.youtube.com/@RuthKudzi Facebook: https://www.facebook.com/Ruthkudzi2/ Instagram: https://www.instagram.com/ruthkudzi/ LinkedIn: https://www.linkedin.com/in/ruthkudzi/ Podcast: https://podfollow.com/the-coaching-hub-podcast About Optimus Coach Academy: Optimus offers best in class coaching training for individuals and corporates. If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/ Connect with Optimus Coach Academy: Facebook: https://www.facebook.com/Optimuscoachacademy Instagram: https://www.instagram.com/optimuscoachacademy/ Linkedin: https://www.linkedin.com/company/optimuscoachacademy

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