The Sustainable Menswear Brand You Need to Know About

In this video, I take a look at a sustainable menswear brand focused on quality clothing made to last. From fit and fabric to timeless design, this is about building a wardrobe with fewer, better pieces that actually get worn. If you're into minimalist style, raw denim, and long-lasting essentials, this brand is worth knowing. I don't have an affiliate link just yet, but feel free to check out Asket https://www.asket.com/ Follow me on Instagram www.instagram.com/rufromthenorth Gear I use Camera 1 https://amzn.to/4tExzcm Camera 2 https://amzn.to/4sm5hlA My all around lens https://amzn.to/4cx9ePG 'Close ups' lens 1 https://amzn.to/4mn1a7K 'Close ups' lens 2 https://amzn.to/3PVLLz6 Microphone https://amzn.to/3PZ716S Music from Artlist https://artlist.io/referral/efdc6d7d-46be-44a5-b6b4-e2b51f036211 0:00 A Different Kind of Menswear Brand 0:44 What Makes This Brand Unique 2:26 The Idea of a Permanent Collection 3:25 Why Fit Matters More Than You Think 5:23 Building a Wardrobe That Lasts 6:25 Minimal Style vs Personal Style 7:32 Raw Denim & Key Pieces Overview Quick note: this isn’t a sponsored video. A few of the links above are affiliate links, so if you decide to grab something, it helps support the channel a bit—at no extra cost to you. #RuggedStyle #HeritageMenswear #DenimCulture #BootsAndLeather #MensStyle #HelsinkiContentCreator