1560: Why Buyers Say No, Use AI and Story to Win Deals with Maury Rogow

Are you stuck in a race to the bottom, discounting just to get deals across the line? Do your leads go cold after a “great” demo? Does your messaging feel generic, even though you know your solution is actually unique? In this episode of Marketer of the Day, we’re joined by Maury Rogow, Hollywood producer, high‑tech sales veteran, and author of “Why Buyers Say No: Stop Discounting, Close Bigger Deals, and Build Recurring Revenue. Sell Your Superpower in an AI World.” Maury has spent 30 years helping startups and Fortune 100 companies stop blending in and start selling on story, not on price. Most companies don’t lose because their product is bad; they lose because prospects are confused. Their websites sound like everyone else’s. Their decks are full of jargon. Their “differentiators” could be copied and pasted onto any competitor’s page. When buyers can’t clearly see why you’re different, they default to the only thing they do understand: price. If you’re tired of being treated like a commodity and want to become the go‑to brand in your space, this episode is your roadmap. Stay tuned! Resources: Official Website: https://story2sales.com/ https://whybuyerssayno.com/ LinkedIn / Social: https://www.linkedin.com/in/mauryrogow/ Robert Plank Show: https://www.robertplank.com/1560-why-buyers-say-no-use-ai-and-story-to-win-deals-with-maury-rogow/