1559: Fractional CFO for Seven and Eight Figure Businesses with Rob te Braake

I used to run my business feeling like I was flying blind with the numbers. In this episode, I sit down with Rob from Finance Insight Matters, a fractional CFO who helps seven and eight-figure online businesses turn messy financials into real growth. We talk about the finance hierarchy of needs, simplifying accounting, and using AI the right way to make smarter decisions. Rob shares his journey from elite banking to building clean tech ventures in China and the lessons he learned about keeping things simple, focusing on profit, and knowing when to double down or move on. He also gives practical advice on cleaning up your books, preparing your business for growth or exit, and why transparency with your CFO or accountant matters. If you want to finally get control of your finances and scale with confidence, this episode is for you. Stay tuned! Resources: Official Website: https://financeinsightmatters.com/finance-health-scorecard-for-online-businesses/ LinkedIn / Social: https://www.linkedin.com/in/rob-te-braake/ Robert Plank Show: https://www.robertplank.com/1558-double-business-exit-no-debt-marc-adams/