YouTube Is Changing Podcasting, Not Dominating It!

In this episode of the New Media Show, Rob Greenlee and Todd Cochrane discuss the evolving role of YouTube in the podcasting space. YouTube CEO Neal Mohan’s recent comments at Cannes Lions suggest a growing emphasis on video podcasts, claiming viewers prefer to watch, not just listen. While YouTube continues to double down on video, this perspective doesn’t reflect the full spectrum of listener preferences—many still value audio-only options. We also cover YouTube’s upcoming automatic dubbing feature, which will soon provide multilingual audio tracks to enhance global reach. Meanwhile, Spotify is expanding auto-generated podcast transcripts, offering support for open RSS standards via the Podcasting 2.0 `podcast:transcript` tag, although support remains limited and experimental across platforms. In other news: * Fiction podcast app *Apollo* has shut down due to limited audience growth. * CNN Audio has rebranded to CNN Podcasts to better align with industry standards. * Podcast growth company *Bumper* challenges the value of download-based metrics, promoting alternative analytics models. * New innovations in podcast standards are taking hold: Pocket Casts, Metacast, and others are adopting features like private feeds, podrolls, and faster episode delivery via WebSub and Podping. We unpack how these shifts affect podcast discovery, monetization, accessibility, and the balance between closed platforms and open RSS ecosystems. #podcasting, #YouTubePodcasts, #Spotify, #PodcastingNews, #Podcasting20, #CNNAudio, #BumperAnalytics, #VideoPodcasts, #RSS, #Transcripts YouTube podcasting, video podcasts, Neal Mohan, automatic dubbing, Spotify transcripts, open RSS, podcast metrics, Apollo app shutdown, CNN Podcasts, podcast accessibility, podcast analytics, Bumper dashboard, podcast growth, Podcasting 2.0, podroll, podcast discovery, WebSub, Podping New Media Show: YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dApZ-mPm Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Apple Podcasts - Video: https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647 YouTube: https://www.youtube.com/@geeknews and https://youtube.com/@RobGreenlee Rob Greenlee Twitter: https://twitter.com/robgreenlee LinkedIn: https://www.linkedin.com/in/robgreenlee Website: https://robgreenlee.com Website: https://AdoreNetwork.com Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space. Todd Cochrane Twitter: https://twitter.com/geeknews LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/ Website: https://podcastinsider.com Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends. New Media Show YouTube: https://www.youtube.com/c/NewMediaShow X/Twitter: https://twitter.com/newmediashow Website: https://newmediashow.com