SOCIAL MEDIA and PODCAST DISCOVERY

New Media Show LIVE May 7, 2025 | 8 PM EST / 5 PM PST Hosts: Rob Greenlee & Todd Cochrane Join Rob and Todd on tonight’s New Media Show as we dive deep into why social media has become the number one way people discover new podcasts in 2025. With 42% of listeners finding shows on platforms like YouTube, Instagram, and TikTok, it's clear the discovery game has changed. Key Topics We’ll Cover: Top methods people are using to discover podcasts today How platforms like YouTube and TikTok are shaping podcast listening behaviors Why word-of-mouth is now second to social media What creators must do to stand out in the noisy scroll-feed era The role of compelling short-form content in boosting podcast visibility We’ll explore insights from platforms like creators.spotify.com, Midia Research, and The Verge on: YouTube’s official podcast page and X (Twitter)’s new “Spaces” tab for podcasts How social media bridges the gap between creators and audiences The rise of video podcasts and why visual content boosts discovery How social algorithms now recommend podcasts better than RSS feeds ever could Tech Highlight: Introducing “POD Pods” – concept earbuds designed just for podcast fans. Skip buttons, e-ink display, and podcast-first features. Sadly, just a concept from designer Lee Huang—but we’d buy them. Link: https://www.yankodesign.com/2025/04/30/finally-earbuds-built-for-podcast-junkies-not-music-snobs/ AI Corner: Google’s NotebookLM now supports over 50 languages—capable of creating AI-generated podcasts from your notes. Is this a threat or a tool? Industry Watch: We’ll also chat about podcast consolidation trends and the growing use of umbrella feeds—a new strategy for networks? Tune in live and join the conversation in the chat. #PodcastDiscovery, #NewMedia, #PodcastTips, #YouTubePodcasts, #AIinMedia, #VideoPodcasts, #SocialMediaTrends, #RobGreenlee, #ToddCochrane, New Media Show: Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Apple Podcasts - Video: https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647 YouTube: https://www.youtube.com/@geeknews and https://youtube.com/@RobGreenlee Rob Greenlee Twitter: https://twitter.com/robgreenlee LinkedIn: https://www.linkedin.com/in/robgreenlee Website: https://robgreenlee.com Website: https://AdoreNetwork.com Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space. Todd Cochrane Twitter: https://twitter.com/geeknews LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/ Website: https://podcastinsider.com Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends. New Media Show YouTube: https://www.youtube.com/c/NewMediaShow X/Twitter: https://twitter.com/newmediashow Website: https://newmediashow.com