Podcasting Is Bigger Then You Think?

Podcasting Is Bigger Then You Might Realize New Media Show LIVE May 14, 2025 | 8 PM EST / 5 PM PST Hosts: Rob Greenlee & Todd Cochrane In this episode of The New Media Show, we dive into eye-opening new research from Hernan Lopez’s Owl & Co that reveals the global podcast industry is worth $7.3 billion—much bigger than many think—thanks to the rise of video and direct consumer support like Patreon. We also unpack the decision by the popular podcast Sips, Suds & Smokes to leave Spotify over concerns with non-IAB metrics and how it impacts advertiser trust and revenue. Join us as we explore what these trends mean for the future of podcasting and content creators. New Media Show: YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dApZ-mPm Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Apple Podcasts - Video: https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647 YouTube: https://www.youtube.com/@geeknews and https://youtube.com/@RobGreenlee Rob Greenlee Twitter: https://twitter.com/robgreenlee LinkedIn: https://www.linkedin.com/in/robgreenlee Website: https://robgreenlee.com Website: https://AdoreNetwork.com Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space. Todd Cochrane Twitter: https://twitter.com/geeknews LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/ Website: https://podcastinsider.com Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends. New Media Show YouTube: https://www.youtube.com/c/NewMediaShow X/Twitter: https://twitter.com/newmediashow Website: https://newmediashow.com