How To Identify Your Best Customers → Marketing Funnel Step #1

The first step in building an effective marketing funnel is identifying your ideal customer. This is important because customers are not all the same. Some are much more likely to love your brand than others and, as a result, they’re more likely to leave positive ratings and reviews, spread the word to others, and buy from you again in the future. 📄 ASSIGNMENT WORKSHEET → CREATING YOUR CUSTOMER AVATAR → LINK COMING SOON NEXT → STEP #2. HOW TO CREATE A POWERFUL MARKETING MESSAGE ➡️ https://www.youtube.com/watch?v=polc_4RviEU&list=PLgZfAo6IrrLSp9jlhQI1IRhmZktx0wq-C&index=3 PREVIOUS VIDEO → SERIES OVERVIEW ⬅️ https://www.youtube.com/watch?v=zDN0S4-uCvQ&list=PLgZfAo6IrrLSp9jlhQI1IRhmZktx0wq-C&index=1 MORE MARKETING VIDEOS → 33 Proven Marketing Channels: https://youtu.be/8T79jv5oPTs → Identify The Best Marketing Opportunity For Your Business: https://youtu.be/-CXZrdxhYXY → Good Marketing vs. Bad Marketing: https://youtu.be/iyvpARyG7nA The 9 Best Marketing Books 📚 https://youtu.be/3KEr24pliIk The 5 Best Startup Books 📚 https://youtu.be/0CIy6Gvc6A0 The 6 Best Small Business Marketing Books 📚 https://youtu.be/iLkEu9UFXCM The Top 50 Best Business Books 📚 https://youtu.be/c5-d_3aBATo Follow Rick Kettner on other platforms: ► https://www.instagram.com/rickkettner/ ► https://www.tiktok.com/rickkettner/ ► https://www.twitter.com/rickkettner/ ► https://www.youtube.com/rickkettner/ CHAPTER MARKERS: 00:00 - How To Identify Your Best Customers 00:34 - Why Identifying Your Ideal Customers Matters 02:38 - The Most Common Marketing Mistake 03:25 - The Strategy Of One Core Audience 04:39 - When To Expand Your Customer Reach 06:18 - How To Identify Your Best Customers 08:21 - Narrowing Down To Just One Group 09:04 - Assignment #1 - Creating Your Customer Avatar 10:52 - UP NEXT: How To Create An Effective Marketing Message Content by Rick Kettner Produced by Kyle Trienke