Step 2 in my Marketing Funnel series is about how to create a powerful marketing message for your business or your product. This is critical as many marketing-related issues result from a simple assumption that people already understand exactly what you do, what you sell and how it can benefit them. So, the goal of this video is to help you clarify a simple marketing message that makes it easy for customers to IMMEDIATELY understand what you do in a way that resonates with them. WATCH THIS NEXT → STEP #3. HOW TO BUILD A GREAT MARKETING WEBSITE ➡️ https://www.youtube.com/watch?v=9k1Yz5aA6R8&list=PLgZfAo6IrrLSp9jlhQI1IRhmZktx0wq-C&index=4 PREVIOUS VIDEO → STEP #1. HOW TO IDENTIFY YOUR BEST CUSTOMERS ⬅️ https://www.youtube.com/watch?v=gMeE4aMda2k&list=PLgZfAo6IrrLSp9jlhQI1IRhmZktx0wq-C&index=2 MORE MARKETING VIDEOS → 33 Proven Marketing Channels: https://youtu.be/8T79jv5oPTs → Identify The Best Marketing Opportunity For Your Business: https://youtu.be/-CXZrdxhYXY → Good Marketing vs. Bad Marketing: https://youtu.be/iyvpARyG7nA The 9 Best Marketing Books 📚 https://youtu.be/3KEr24pliIk The 5 Best Startup Books 📚 https://youtu.be/0CIy6Gvc6A0 The 6 Best Small Business Marketing Books 📚 https://youtu.be/iLkEu9UFXCM The Top 50 Best Business Books 📚 https://youtu.be/c5-d_3aBATo Follow Rick Kettner on other platforms: ► https://www.instagram.com/rickkettner/ ► https://www.tiktok.com/rickkettner/ ► https://www.twitter.com/rickkettner/ ► https://www.youtube.com/rickkettner/ CHAPTER MARKERS: 00:00 - How To Create A Powerful Marketing Message 01:31 - The 3-Part Process 02:04 - Marketing Message Examples 04:30 - #1 The Problem 05:49 - #2 The Solution 06:26 - #3 The Result 06:39 - Putting It All Together 07:33 - Creating A Cohesive Marketing Message 09:08 - Assignment: - Create Your Marketing Message 11:55 - UP NEXT: How To Build a Great Marketing Website Content by Rick Kettner Produced by Kyle Trienke

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