Bad vs. Good MARKETING: What's The Difference?

The unfortunate reality is that marketing is often viewed in a negative light. Bad marketing has caused people to associate all kinds of marketing with persuasion, manipulation, and other forms of trickery. In fact, many people believe that the primary goal of marketing is to convince them to buy things they don’t really need. So, in this video, we will compare good marketing vs. bad marketing. And, I’m going to make a case for why good marketing is not only more fulfilling but also why it’s much better for business. We begin by asking the question: "what is the goal of marketing?" WANT THE BEST MARKETING STRATEGY FOR A NEW PRODUCT OR BUSINESS? ➡️ https://youtu.be/8T79jv5oPTs THE TOP 50 BEST BUSINESS BOOKS 📚 https://youtu.be/c5-d_3aBATo THE BEST MARKETING BOOKS 📚 https://youtu.be/3KEr24pliIk THE BEST STARTUP BOOKS 📚 https://youtu.be/0CIy6Gvc6A0 THE BEST SMALL BUSINESS MARKETING BOOKS 📚 https://youtu.be/iLkEu9UFXCM THE 10 BEST ENTREPRENEUR BOOKS 📚 https://youtu.be/YrfihWIFEKg Follow Rick Kettner for episode updates, book recommendations, and more. ► https://www.twitter.com/rickkettner/ ► https://www.instagram.com/rickkettner/ ► https://www.linkedin.com/in/rickkettner/ ► https://www.youtube.com/rickkettner/ CHAPTER MARKERS: 00:00 - GOOD Marketing vs. BAD Marketing 00:47 - What Is The Goal Of Marketing? 02:05 - 4 Steps To Good Marketing 05:13 - Comparing Good Marketing vs Bad Marketing 09:15 - Why Good Marketing Really Matters 12:21 - Conclusion and Final Thoughts - GOOD Marketing vs. BAD Marketing Content by Rick Kettner Produced by Kyle Trienke