Marketing AI Incident Response Playbook — EU AI Act & DSA

A P1–P4 severity-classified AI incident response playbook for advertising teams — a structured, audit-ready process from the moment something goes wrong to the moment a regulator asks for evidence. ▶ Generate yours free → https://app.responsibleaistudio.com/tools/incident-response/for/marketing?utm_source=youtube&utm_medium=description&utm_campaign=yt-marketing-incident-response-long WHAT THIS COVERS The incident-response obligations the EU AI Act, DSA, GDPR, and FTC disclosure rules create for teams running AI targeting and personalisation — and how the playbook structures detection, escalation, and regulator-ready records. WHO IT'S FOR Marketing, ad-ops, and compliance leads running AI targeting and personalisation. MORE IN THIS SERIES ▶ All Marketing & Advertising AI Governance videos → https://www.youtube.com/playlist?list=PLKUJHDxdghQ4GSTjNBnvoPod-7B6sbRZ7 ▶ Related — Pre-Scored AI Risk Register for Marketing — EU AI Act & GDPR → https://youtu.be/Uz5F56tc-jM — Built by Responsible AI Studio. Voiceover synthesised via ElevenLabs. AI-generated starting-point document, not legal advice — qualified review required before use. #AIGovernance #MarketingAI #AIIncidentResponse