If you want to make sure your content will rank in different search engines like Google, this video is for you. I’m Heidie Fernandez, your virtual assistant for today, and I’m sharing the secret tip experts are using to rank content fast and easy—relevancy. I walk you through Google’s own explanation of how search algorithms work: Google relies on AI, and that AI looks at relevancy, usability of the page, expertise of the source, plus location and settings. At the end of the day, Google’s goal is to connect users to the most useful information as quickly as possible. Then I investigate Neil Patel’s SEO content strategy using a tool I highly recommend for SEO writers: Similar Content. I create a project for the keyword “SEO copywriting,” set the target location (United States), language (English), and device (desktop), then paste Neil Patel’s URL to analyze it. Inside Similar Content, I show you keyword coverage, relevancy scores, and the ranking predictor—my favorite part—so you can estimate how competitive your keyword is even before you publish. I also check readability (like reading ease and Gunning Fog score) and show other features like LSI keywords, topic ideas, question analyzer, content rewriter, headline analyzer, and backlink difficulty.