What is working on LinkedIn Right Now - live webinar

# What's REALLY Working on LinkedIn Right Now LinkedIn has completely changed how it works - and most people are doing it wrong. In this webinar, I break down the new algorithm, what's actually working, and how to use LinkedIn for leads and visibility in 2025. What You'll Learn: **The New LinkedIn Algorithm (00:01:00 - 00:05:00)** - How LinkedIn's AI system (360 Brew) is changing everything - Why your content is being shown weeks after you post it - How the algorithm learns from YOUR behavior - What "Lost in Distance" means and why it matters **Optimizing Your LinkedIn Profile (00:05:00 - 00:11:00)** - Why your headline needs to start with keywords NOW - How to structure your About section for maximum visibility - The power of your Featured section - Why formatting still matters (and always will) **Understanding Your Newsfeed (00:11:00 - 00:19:00)** - YOU are the algorithm - here's what that means - Why engagement pods are hurting your reach - The truth about declining impressions - How to use comments strategically for visibility - The Golden Hour: why the first 60 minutes matter **What LinkedIn is Suppressing (00:19:00 - 00:21:00)** - "Comment YES for the report" posts (finally!) - Generic engagement ("Great post!") - Why you don't need 40,000 followers **Creating Content That Works (00:21:00 - 00:29:00)** - How to ask questions that generate real engagement - Why your content is living longer than ever - What to look for in your analytics - The power of dwell time **Posting Strategy (00:26:00 - 00:33:00)** - How often you should actually post (it's less than you think) - What content formats are working right now - Multi-image posts vs carousel posts - Creating evergreen content that works for years **Building Real Relationships (00:33:00 - 00:36:00)** - How to use LinkedIn messaging effectively - Moving conversations from public to private - Why business happens in the DMs - Connection request strategies ## Key Takeaways: ✅ Lead with keywords in your profile and posts - avoid "Lost in Distance" ✅ Comments are getting MORE visibility than posts right now ✅ Focus on 2,000 genuine connections, not 40,000 followers ✅ Post 2-3 times per week with valuable, evergreen content ✅ Ask questions in your posts to drive engagement ✅ Reply to comments within the first hour when possible ✅ Use your analytics to see what's actually working ✅ Create content that serves your audience, not just promotes you ## Mentioned Resources: - LinkedIn Analytics (check your last 50 most engaged posts) - Featured Section setup guide - Content creation strategies - LinkedIn Newsletter setup ## About the Group Accelerator Program: 12-week group program starting January 20th, 2025 - Week 1-2: Profile optimization - Week 3+: Content strategy, networking, and visibility - Live weekly sessions every Tuesday evening - Implementation support and coaching - Create once, publish everywhere strategies Investment: £375/month for 3 months (£1,500 total) 📅 Book a call: calendly.com/louisebrogan 📖 Full details: louisebrogan.com/mastermind --- ## Timestamps: 00:00 - Introduction 01:00 - The New LinkedIn Algorithm Explained 05:00 - "Lost in Distance" and Why It Matters 07:00 - Profile Optimization Strategies 11:00 - How Your Newsfeed Really Works 15:00 - Why Impressions Are Down (But Engagement Is Up) 19:00 - What LinkedIn is Suppressing 21:00 - Getting Comments on Your Posts 24:00 - Content That Lives Forever 26:00 - How Often Should You Post? 29:00 - Replying to Your Network 33:00 - LinkedIn Messaging Strategy 36:00 - About the Group Accelerator Program 40:00 - Q&A: Polls, Premium, Recommendations 45:00 - Final Questions and Wrap-up --- **Have questions?** Drop them in the comments below! **Want more LinkedIn tips?** Subscribe and hit the bell for weekly strategies. **Ready to get serious about LinkedIn?** Book a call to discuss the Group Accelerator: calendly.com/louisebrogan #LinkedInTips #LinkedInAlgorithm #LinkedInStrategy #LinkedInMarketing #SocialMediaMarketing #BusinessNetworking #LinkedInLeads *********************************************************************** Join this channel to get access to perks: https://www.youtube.com/channel/UC6EDuPVWHu8OM0z0x777bMw/join ************************************** If you found this video useful then hit subscribe and let me know when you will use this feature in the comments below. Follow me on LinkedIn https://www.linkedin.com/in/louisebrogan Tune into the Raise Your Visibility Online Podcast