Franchise Marketing Summit - DAY 1 Host & Panelists: - Ira Klusendorf, CFE, VP of Marketing, at Verlo Mattress - Andrea Pirrotti-Dranchak (MBA), Global Enterprise Director at NewFlex - Kathy (Nicol) Turley, Director of Marketing at Home Clean Heroes - Kent Doyle, CFE, Director of Media & Alternate Channels at Rita's Italian Ice

Local Marketing in the Agentic Era: Closing the Gap Between Strategy and Execution
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No Response, Not Found: How Multi-Location Brands Manage Reviews To Stay Visible in AI Search
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5 Lessons About Multi-Location Content Operations from Marketing Executives
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The 2026 Franchisee Adoption Playbook: Systems, Governance, Scale
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6 Key Trust Signals That Drive Real Results for Franchise and Multi-location Businesses
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What CMOs Are Rethinking About Local Marketing in 2026
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