Documentary series revealing the secrets of the world's most profitable furniture business. With more than 150 stores in more than 30 countries, Ikea is already on the way to achieving its mission to furnish the world. Ikea has made fashion affordable to the masses. But customers have to work for it; locating, lugging and constructing their own furniture. The programme meets Ikea's evangelical founder, Ingvar Kamprad, and goes behind the scenes to discover the secrets of the design team and the production processes. Subscribe to Our Stories: https://bit.ly/3lzSXhv This film was first broadcast: 11 Mar 2001 Check us out on Facebook: https://www.facebook.com/OurStoriesChannel Watch More Documentaries Up Close - youtube.com/@UpCloseITVS True Lives - https://bit.ly/3A8xRMJ Our History - https://bit.ly/3rUpdhL Our World - https://bit.ly/3ftuckM Our Stories - https://bit.ly/3ynfFyk Taste - https://bit.ly/3OZoDcV Blueprint - http://bit.ly/3ZK5UdD Welcome to Our Stories, your home on YouTube for our exciting range of fly-on-the-wall style documentaries and special access reality programmes which will give you an inside look into the everyday lives of people; exploring what life is like for those working in education, healthcare, policing and many others! Content distributed by ITV Studios. #documentary #ourstories #furniture #shopping

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