Massive Realization From My Time Away (Rep.012)

Episode 12. Building my bike in the garage and having a big realization about Brace. Branding was MY tool for building identity outside sport. But it's not going to be for everyone. Some athletes don't want to be public. Some don't want social media. And that's completely fine. What I'm realizing is the real work is psychology and identity separation. Who are you outside your sport? For me it was branding. For someone else it might be music, cooking, building a business, etc. The point is having something outside the game so your entire identity isn't wrapped up in performance. I know what it's like to feel like shit when you retire or get injured. I had something outside football and I still struggled. Most players don't even have that. We're making a shift. More psych focused, more identity work, less "you need to build a personal brand." The goal is helping athletes find their thing while they're still playing, so retirement isn't the end of their life, it's a new chapter. Also have a big announcement coming soon. Something I've wanted to do for almost a decade. #athleteidentity #sportspsychology #lifeaftersport ━━━━━━━━━━━━━━━━━━━ I'm Noah Cavanaugh, ex-professional footballer turned triathlete and founder of Brace. This channel is the unfiltered look at building a business, triathlon training, and navigating the mental side of transitions. On this channel, you'll find: → Behind-the-scenes of building Brace and working with athlete clients → Triathlon training and the mindset shifts that come with it → Weekly Reps: lessons from the week → Real conversations with athletes about identity, transitions, and mental performance → The honest reality of life after professional sport If you're an athlete thinking about who you are beyond your sport, this channel is for you. ━━━━━━━━━━━━━━━━━━━ 🎯 Want structured frameworks and systems? Subscribe to the Brace channel: @BraceAthletes 🔥 Join the FREE Brace Community: https://skool.com/brace 📩 Weekly newsletter: https://noahcavanaugh.com/newsletter ━━━━━━━━━━━━━━━━━━━ 📱 CONNECT WITH ME: → Instagram: @noah.cavanaugh → Brace Instagram: @BraceAthletes → LinkedIn: https://linkedin.com/in/noah-cavanaugh → Website: https://noahcavanaugh.com ━━━━━━━━━━━━━━━━━━━ 🎧 Music I use: https://share.epidemicsound.com/2yesys 💼 My recommended tools & products: https://noahcavanaugh.com/noahs-picks As an Amazon Affiliate, I may earn commissions from purchases through these links. Thanks for supporting the channel!