Get My Free Email Marketing Training Here https://emailmarketingcookbook.com/ Subscribe to my channel now https://www.youtube.com/channel/UCo79WxzBktL_PuGItgGJ2XQ?sub_confirmation=1 Want to get more traffic and turn your following into your customers? Sign up for my free training here https://nicktsai.com/contentlayering Join 30 days funnel building challenge here https://1stfunnelchallenge.com/ Get some of the best marketing books for free Dotcom Secrets https://getsecretsbook.com/dotcom-secrets Expert Secrets https://getsecretsbook.com/expert-secrets Copywriting Secrets https://getsecretsbook.com/copywriting-secrets Come see me here: Facebook: https://www.facebook.com/nicktsai1227/ Twitter: https://twitter.com/NickTsai17 Instagram: https://www.instagram.com/nicktsaimar... Linkedin: https://www.linkedin.com/in/nicktsaim... My site: https://nicktsai.com/ Do you want to know how to write highly persuasive emails? Do you want to learn about the essentials of Email Marketing? Well, you are at the right channel. In this short video, I will teach you the five principles you need to apply to your Email Marketing in order to write High Converting Emails, and how you can utilize it to become more efficient at Email Marketing, and drawing your audience into reading and responding to your emails. In this video, I want to talk about how to write High Converting Emails. You want to be personal. In another video, I talked about the principle of A-pile v. B-pile. Let me go through it again. So if someone receives an email, they will give it a quick look to see if it’s personal or promotional. If it’s personal, they will open it and read it, and if it’s promotional, they will delete it. That’s the principle of A-pile and B-pile. So if you want to people to read your email, you want to format it in a way that it looks like a personal email. If you use too professional terms, or make the layout too professional, or send from company name or brand name, people won’t open it because they know it’s promotional, so you don’t want to get into B pile. That’s reason why you want to be personal when you are sending an email; so you want to send from your name, you want to make a clean layout, so it looks more like a personal mail. You want to use spoken language. So we don’t want to write as if we are writing our report. Here we are writing to our audience and the best way for us to write is the way we talk to our friends. So when they receive your email, they will feel like they are talking to their friends. And they will feel like they are becoming your friends. So that’s the reason why we will use spoken language in all our emails. You want to write to one person. When you are writing your email, even if you writing to a thousand subscribers, you don’t want to write as if you are announcing something. You want to write as if you are whispering to your friends, so the audience will feel a really close relationship and resonance with you. So if you follow the above three principles, you will treat your audience as if they are your close friends. Now we are going to apply the next two principles to make our offer intriguing and appealing. Hook-Story Offer. Even if you have a great offer, and a great story for your products, unless you have a hook, people don’t open your email. The mistake people make is not having a hook, so the first thing you want to do is include your hook in the subject-line. So when your audience reads your subject-line, they will feel intrigued to open your email. Then when they’ve opened the mail, we want to teach them a story, in which we basically educate them about the value of the offer. You want to teach them how to fish, and then sell them the fish rods. So in the story/content, we can educate them, but there will be some gap between the knowledge and the implementation them, and your product will be lucky to implement. So that’s how That’s how you can easily sell your products. These are the five principles you need to apply to your Email Marketing in order to write High Converting Emails. Don’t forget to SUBSCRIBE as there is more content to come on Email Marketing. See you soon in the next video! #highengagement #Nicktsai

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