Klaviyo Campaigns VS Flows: What's the Difference?

📞 Ready to take the next step? Book a call now 👉 https://www.savio.agency/book-a-call Are flows and campaigns in Klaviyo the same thing? What's best for your email marketing strategy? 👋 🚀Schedule your Klaviyo audit 👉 https://savio.agency Next, learn the best way to keep your Klaviyo account organized with the right naming conventions 👉 https://youtu.be/WON8dZoMP58?si=cv34yyLcIbim9yUz 📈Subscribe and learn from Savio Agency & Nate HERE: 👉YouTube - https://www.youtube.com/@MrNateBenDavid 👉Instagram - https://www.instagram.com/savio.agency/ 👉Twitter - https://x.com/natebendavid?s=21&t=ZO-CTD0U-keHOI7dDcW2Zg 👀Now your turn, what are two things that are often confused for being the same thing? #emailmarketing #klaviyomarketing klaviyomarketing #ecommercemarketing #emailcampaign emailcampaign #emailflow #campaignvsflows 📩Email campaigns, or segments in Klaviyo, refer to targeted emails sent to specific subscriber groups simultaneously. Utilize lists and segments to personalize content, tailoring messages to individual customer journeys for holiday specials, product launches, promotions, and more. On the other hand, email flows in Klaviyo consist of sequences triggered by user behavior such as abandoned carts, new subscribers, dormant subscribers, and birthday greetings. With email flows, automate personalized messages to engage subscribers at critical touchpoints. Both campaigns and flows are pivotal in your email marketing strategy, offering opportunities for meaningful interactions with your audience. 🕘 Contents of this video: 0:00 Klaviyo VS Campaigns 1:00 When To Use Flows 1:08 When To Use Campaigns 1:17 Email Marketing Campaign Examples 1:47 Klaviyo Email Flows 2:23 Healthy Klaviyo Account