How to Run a VIP Early Access Sale Without Cheapening Your Brand (BFCM Strategy 2025)
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📥 Grab your free BFCM Content Calendar here: https://bit.ly/SAVIOYTDOC Most eCommerce brands get VIP Early Access wrong—they just hand out 30% off a week before Black Friday. That cheapens your brand. In today’s video, I’ll show you how to do it the right way: Why you should start your VIP list in October, not November How to use bundles, product drops, and exclusives (not just discounts) Real examples (like Nike’s VIP signup flow) you can copy This is video #19 of my 89-day BFCM series—daily strategies to help 6-7-8 figure eCommerce brands maximize Q4 revenue with smarter email + SMS funnels. Questions? 👇 Drop them down below
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