How To Price Your Products Like A CEO— not a hobbyist!

You’re not undercharging because you want to… You’re undercharging because no one taught you the real way to price 🚫 ✨ Save this post so you never second-guess your pricing again. 📣 And hit “share” to help another maker turn their hobby into a profit-driven business. Most new Etsy sellers price like this: Cost of goods + a few dollars = done. But here’s the problem → That number doesn’t account for time. It doesn’t account for lost packages. It doesn’t account for the 3rd “free” remake you had to send last week. If you’re pricing based on guesswork, emotions, or what “feels fair”… Your business isn’t built for scale. It’s built for burnout. ✨ Strategic pricing isn’t just about markup. It’s about profit-first planning. Here’s how I teach my clients to price: Cost of materials ✅ Packaging + shipping ✅ Time to make each product ✅ →A buffer for damaged/lost orders →A non-negotiable profit (not “what’s left over”) Your sales price should be based on: → what it takes to run your business → and what it takes to pay yourself like a CEO This is how you stop underpricing. And start building real revenue 💰 Want my Profit & Loss Statement, you’ll be able to track every dollar—so you’re not just making money… you’re actually keeping it. 💰 Comment “PL” below 👇 and I’ll send it your way.