Can AI Make Us More Creative? 🤔

Is AI the end of human creativity, or the rocket fuel we’ve been waiting for? To explore this question, I sat down with Tim O’Neill, ex-Reactive Digital (co-founder) and now co-founder of Time Under Tension, Australia’s first “generative-AI experience agency.” Tim’s career began in the early days of the internet, and he says today’s AI wave feels just like the 90s internet boom - only faster. In this interview, we dive into: * Creativity, upgraded. Tim explains how generative models are removing the grunt work (think endless product-photo retouching) so designers can focus on ideas that matter. * The agency of the future. Why his team can ship more with fewer engineers by pairing solid dev chops with AI coding copilots * Chat-first shopping. Get ready for “e-commerce without the website” as ChatGPT and Perplexity move from product discovery to checkout * Raising AI-native kids. Tim’s “softly-softly” approach to teaching his 10- and 12-year-olds the tools—and the critical thinking behind them * A starting line for small businesses. Build personal AI literacy at home, then target the time-sucking tasks in your company, and invest in training to do it responsibly Links * https://timeundertension.ai Enjoying the journey? Don’t forget to subscribe, rate & review so more curious minds can find the show! Chapters 00:00 Intro to Tim O'Neill from Time Under Tension 02:58 The Evolution of Digital Agencies 05:52 Does AI destroy or enhance creativity? 08:53 How AI is impacting agencies and their workflows 12:03 How to prepare your kids for using AI 14:08 What’s on the horizon for Time Under Tension 16:07 The Future of E-commerce with AI 19:28 Practical AI Advice for Small Business Owners