How to A/B Test a Landing Page in Instapage (Traffic Split Goals and Read Results)

Get a 14-day free trial to Instapage here: https://www.myfirstwebsite.com/instapage/ ^ Save up to 20% on annual plans! In this video, I’ll go over how to A/B test a landing page in Instapage using traffic split settings, conversion goals, and clear experiment data. You’ll learn how to create a landing page, set up an A/B test, duplicate variations, and manage your baseline control inside the Instapage dashboard. I’ll walk through Optimize, Experiment, traffic distribution, conversion tracking, and how to read conversion rate, visitors, and total conversions without guessing.   Check out other website builders and hosting services here: https://myfirstwebsite.com/deals/   Our favorite website builders & tools: 🖥️ Hostinger (Host and build 100 different websites for under $3 per month): https://www.myfirstwebsite.com/hostinger/ ^ Use the code MYFIRSTWEBSITE for an even greater discount! 🖥️ Bluehost (Most AFFORDABLE hosting for WordPress - $1.99/mo): https://www.myfirstwebsite.com/bluehost/ 🧠 CodeDesign AI (Best AI website builder): https://www.myfirstwebsite.com/codedesign/ 🔵 Kajabi (Best all-in-one website builder): https://www.myfirstwebsite.com/kajabi/ 📦 Shopify (Get a free trial to Shopify and your first 3 months for only $1/mo!): https://shopify.pxf.io/094mgY 💼 Squarespace (Best portfolio website builder): https://www.myfirstwebsite.com/squarespace/ ^Use code MYFIRSTWEBSITE at checkout for 10% off! 🧑‍💻 Wix (Best all-around website builder): https://www.myfirstwebsite.com/wix/ 📈 Semrush (Best tool for improving your website SEO - 14 DAY FREE TRIAL): https://www.myfirstwebsite.com/semrush/   Be sure to watch this video all the way as I cover how to define a strong hypothesis, choose the right conversion goal, and avoid common A/B testing mistakes. I’ll show you how to test one variable at a time, adjust traffic split evenly, and read the results table and conversion rate over time graph. This helps you improve landing page optimization, boost conversion rate, grow leads, and make smarter marketing decisions based on real data instead of opinions. A/B testing in Instapage works best when you use controlled changes, clear goals, and patience with live traffic results. You now know how to set up experiments, manage variations, track form submissions, monitor traffic split, and analyze landing page performance inside the analytics dashboard. This step by step Instapage tutorial helps you run better experiments, improve funnel performance, increase conversions, and turn landing page testing into a simple growth system.   If you want to see more comparisons, reviews and tutorials, check out our other videos:   How to A/B Testing Omnisend Emails – Shopify/WooCommerce Tutorial https://youtu.be/F8OWLCOVzII How to A/B Test in Webflow with Optibase | Boost Conversions & Optimize Your Site https://youtu.be/JV6DVYTGp0U   Subscribe to our channel for more website-building tips, tricks, tutorials, and how-tos! Our channel is dedicated to helping you easily build a website as a beginner.   Thank you for watching and have a great day!   – Erin   #Instapage #ABTesting #ConversionRateOptimization   Timeline: 0:00 - Introduction 0:49 - Landing Pages Dashboard 1:46 - Selecting a Layout Template 3:22 - Editing the Base Page 4:38 - Experiment Dashboard 5:06 - Create Experiment – Name & Hypothesis Modal 6:09 - Variations Table With Three-Dot Menu Open 7:02 - Start Experiment Confirmation Modal 7:16 - Experiment Results Table (Baseline vs Inter Font) 7:34 - Conversion Rate Over Time Graph 8:15 - Results View 9:08 - Conclusion   Disclaimer: Some of the links above may be affiliate links, which means that if you click on them I may receive a small commission. The commission is paid by the retailers, at no cost to you, and this helps to support our channel and keep our videos free. Thank you! All info from our videos are compiled from online sources and our own experience, and we encourage you to do your own due diligence. We appreciate your viewership!   Visit our Instagram for more website tips & tricks! ►