How To Gain New To Brand Customers with Amazon PPC

Amazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting. Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach. Book a call with My Amazon Guy and get a direct action plan for your brand: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Why new to brand buyers matter 00:30 - Using Amazon Marketing Cloud for audience building 01:03 - Creating a custom AMC audience 01:31 - Using ads agent without SQL skills 02:01 - Choosing competitor ASINs to target 02:57 - Reviewing the first audience setup 03:47 - Understanding audience structure and filters 04:49 - Improving audience with better inputs 05:13 - Adding 180 day repeat browser filter 06:04 - Using brand names and merchant IDs 07:06 - Finalizing and applying the audience 07:29 - Running competitor targeting ads 08:00 - Expanding with category and keyword targeting ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #amazonppc #amazonmarketing #amazonmarketingcloud #amazonads