Amazon Sellers Are Wasting Money With This PPC Campaign Mistake

Everyone talks about this Amazon PPC strategy but does it actually work? In this video, Noah reviews a popular approach from Darren @FBA-Elite and breaks down the real impact of using only exact match campaigns, small ad budgets, and beginner PPC setups. Some ideas make sense while others can slow down growth. Watch the full video to see the full breakdown and what Amazon sellers should actually do when launching PPC. Need help with Amazon PPC or scaling your product? Book a call with us: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #EcommerceTips -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps 00:00 - Why Sellers Asked for This Amazon PPC Review 01:07 - Reviewing Darren FBA Elite’s Beginner Strategy 02:12 - Exact Match Only Campaigns Explained 03:23 - Why Exact Match Can Still Waste Money 04:01 - Starting Bids and Budget Problems 04:39 - Why £5 Per Sale Is Too Low 06:24 - Launch Costs, CPC, and Sales Goals 07:07 - When to Pause Keywords After 20 Clicks 08:44 - Helium 10 Xray and Competitor Keyword Research 10:25 - Cerebro Filters and Search Volume Rules 12:15 - Cutting Weak Keywords and Grouping Campaigns 13:40 - Average CPC and Conversion Rate Math 15:12 - Organic Ranking, Listing Relevance, and Sales Velocity 16:43 - Why Broad and Phrase Match Still Matter 17:20 - Campaign Setup and Why Auto Campaigns Matter 19:12 - Bid Settings, Daily Budgets, and Scaling Limits 20:02 - Final Review of the Strategy and Best Lessons 22:17 - Negations, Budget Reality, and Closing Thoughts -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw