Amazon PPC Mistakes Costing You Thousands | Live Q&A with Kevin Sanderson

Join Kevin Sanderson for an Amazon PPC AMA session focused on optimizing your ad spend. This session covers recommended launch budgets for private label products and effective product categories, essential for any Amazon product launch ppc strategy. Learn how to manage losing products and optimize bids based on ACOS to improve your amazon ads optimization and overall amazon ads performance. 📌 Need personalized help with your PPC strategy? Book a free strategy call → https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 10:00 - PPC Q&A introduction 10:46 - Ad performance rating discussion 13:42 - Will AI replace PPC jobs 16:03 - Scaling with auto campaigns 17:14 - Product launch budget breakdown 23:00 - Low budget PPC strategy 24:48 - Best product categories 28:20 - Amazon AI for listings 31:58 - Sales vs PPC skill building 34:42 - When to stop a losing product 37:42 - CTR vs conversion rate 41:05 - ACOS fluctuations explained 44:54 - Auto vs manual campaigns 46:13 - PPC budget calculation 49:59 - ACOS vs TACOS explained 52:30 - Niche keyword strategy 57:16 - Keyword tools and AI 58:44 - Protect winning keywords 01:03:44 - Listing optimization impact 01:07:51 - New to brand metric 01:11:14 - Final thoughts ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw