BEHIND THE NETWORK with DLC's Chad Gregory | #55 | Mortgage Broker Podcast

In this episode, Dean and Jason are joined by Chad Gregory. Chad is the VP of National Sales at Dominion Lending Centres Inc. from Mississauga, Ontario, who has been with DLC since their early days in 2007. Chad's role includes the recruitment of Mortgage Agents, Mortgage Brokers, Mobile Mortgage Specialists, and Mortgage Brokerages. Launched in January 2006, DLC has the most robust value proposition of any mortgage company in Canada, providing industry leading branding, marketing, training, technologies, systems, and support for all Agents. Today, DLC is Canada’s #1 national mortgage company with more than 3,700 Mortgage Professionals spanning the country.   Chad is here to discuss:   → His career background before getting into mortgages and the grind of the early days of DLC. → Being the first brokerage to build a national brand and taking DLC from last to first in the country. → The sales skills he learnt from 10 years of door-knocking, strategies to become better at cold calling, and hacks to deepen client loyalty and create raving fans. → DLC's consistent investment into tools, technology, & AI, and their robust online training centre for Agents. → The multiple ways DLC's My Mortgage Toolbox mobile app is a game changer for a Broker's business. → What makes Velocity Canada's most powerful all-in-one platform for Brokers, and the impact of the Gold Rush campaigns on client engagement. → The power of continuous self-development, advice for Brokers, and 2026 predictions for DLC Brokers & ABW. Chad's Book Recommendations: Raving Fans - Ken Blanchard & Sheldon Bowles Can't Hurt Me - David Goggins Good to Great - Jim Collins The Experience Economy - Joseph Pine II & James Gilmore Atomic Habits - James Clear Compound Effect - Darren Hardy Accidental Salesperson - Chris Lytle Money: Master the Game - Tony Robbins   DLC Website: https://www.dominionlending.ca DLC LinkedIn: https://www.linkedin.com/company/dominion-lending-centres/ DLC Instagram: https://www.instagram.com/dlccanada/ DLC YouTube: https://www.youtube.com/user/DLCcanada Chad Gregory's Email: chad@dlc.ca Chad Gregory's LinkedIn: https://www.linkedin.com/in/chadwickgregory/ *** CHAPTERS 0:00 Intro 0:31 Today's Guest: Chad Gregory 5:07 Taking DLC From 0 to #1 8:39 Being the First Brokerage to Build a National Brand 12:49 Sales Skills Learnt from 10 Years of Door Knocking 19:18 Hacks to Deepen Client Loyalty & Create Raving Fans 27:30 DLC's Online Training Centre 29:41 DLC's Value Prop: My Mortgage Toolbox 35:56 Consistent Advancement of the Velocity Platform 40:46 Velocity, the All-in-One Platform - AI, Gold Rush, CRM, Direct Submission 48:16 2026 Predictions for DLC Brokers & ABW 50:47 Rapid Fire Questions 54:31 Wrap Up 55:19 Outro *** CONNECT WITH THE SHOW 🎙️ The Mortgage Broker Podcast Podcast: https://linktr.ee/themortgagebrokerpodcast?utm_source=linktree_profile_share&ltsid=bf8c6904-a28b-4518-9662-645edb5ce53b 📺 The Mortgage Broker Podcast YouTube: https://www.youtube.com/@UC9vbY86dYJl3xjMFL7yXSXQ 📝 The Mortgage Broker Podcast Blog: https://www.joinabw.ca/media *** CONNECT WITH THE HOSTS 📋 Dean Lawton's LinkedIn: https://www.linkedin.com/in/dean-lawton-07184998/ 📋 Deryk Williamson's LinkedIn: https://www.linkedin.com/in/deryk-williamson-271697106/ 📋 Jason Marshall's LinkedIn: https://www.linkedin.com/in/jasonmarshallma/ *** CONNECT WITH A BETTER WAY MORTGAGES 🔗 A Better Way Mortgages Website: https://www.joinabw.ca 📸 A Better Way Mortgages Instagram: https://www.instagram.com/abetterwaymortgages/ 📋 A Better Way Mortgages LinkedIn: https://www.linkedin.com/company/dominion-lending-centres---a-better-way/?originalSubdomain=ca 👥 A Better Way Mortgages Facebook: https://www.facebook.com/abetterwaymortgages/ 📬 A Better Way Mortgages Tuesday Mortgage Memo: https://www.joinabw.ca/abw-tuesday-mortgage-memo *** Make sure to 🔔 SUBSCRIBE, 👍 LIKE, and 💬 COMMENT below to let us know what you think!