Building Inbound Links and Authority for Mortgage Companies Website - Mortgage Broker Marketing

In this presentation Brian Frantz from Mortgage Broker Marketing explains how to build inbound links and authority for a mortgage companies website. Getting listed in the organic (non-paid-listings) section of the search engines comes down to two core factors: 1. Having the proper on-page optimization so that Google knows what you do and the area you serve, so that it can put it in the index for the right keywords. You do this by having pages for each of your loan programs and then optimizing them for specific keyword combinations (ex. Your City + Mortgage Broker, Your City + Mortgage Lender, Your City + Mortgage Company, etc.). 2. Creating enough authority and transparency so that Google ranks you on page one (rather than page 10) for those specific keywords. Ultimately, it comes down to having credible inbound links from other websites to your own website. He who has the most credible inbound links wins. If you take action on these strategies you will be well on your way to DOMINATING the search engines for the mortgage keywords in your area. If you want more ideas and strategies for more effectively marketing your mortgage business online you can download our FREE SEO and Internet Marketing guide for Mortgage Companies at: http://www.mortgagebrokermarketing.com/free Be sure to subscribe to our channel here: https://www.youtube.com/channel/UC07RLpWSm-MvQMTfaGXZVYg Follow us on Twitter: https://twitter.com/mbmktg9 Like our Facebook page: https://www.facebook.com/mbmktg9/