How MCoBeauty co-creates content with influencers

MCoBeauty has been co-creating content directly with creators instead of relying on traditional sponsored posts. In this session, Gabriel Gomez, Head of Social and Creators at MCoBeauty, walks through how their team approaches co-creation to produce more original, entertaining content in higher volumes without increasing production complexity. We break down where co-creation fits within their broader creator program, how they decide when to use it, and what the process looks like from concept through execution. The session also covers how they select creators, structure collaborations, and maintain a lean production setup while driving stronger results through more authentic content. 👉 Try Modash free for 14 days here: https://www.modash.io/?utm_source=modash-youtube&utm_medium=referral&utm_campaign=YouTube 👉 Watch our up and coming webinars here: https://watch.getcontrast.io/modash Timestamps: 02:19: Introduction 04:42: Presentation by Gabriel Gomez 36:20: Q&A and discussion ---------------------------------------------------------------------------------------------------------------------- Follow us 👉 YouTube: https://mdsh.io/youtube 👉 LinkedIn: https://mdsh.io/linkedin 👉 TikTok: https://mdsh.io/tiktok 👉 Get tactics & strategies for influencer marketing on our blog: https://www.modash.io/blog ---------------------------------------------------------------------------------------------------------------------------------- #mcobeauty #Modash #InfluencerMarketing #Influencers #BrandCollaborations #Ecommerce #Marketing #WorkingWithCreators #BusinessTips Modash is the end-to-end influencer marketing platform for Shopify.