Is Being Too Focused Killing Your Growth?

In this video, we talk about the dangers of focusing too much on a specific niche or topic and how it can hinder your growth on Instagram and YouTube. NICHING DOWN is a term that describes the practice of narrowing your focus on social media in order to achieve faster growth and success. While it can be effective in the short term, too much focus can actually kill your growth as a creator. We talk about the dangers of fast follower growth on social media (via Niching Down) and why you need to be cautious of niching down to grow your channel. Social media should be looked at as a long game for creators, where you're building real relationships with your followers. Ideally, you want your instagram and youtube followers to love your content for more than just the surface value that it provides. Ideally, you want your subscribers and followers to love you for you.