Today we talk about the effectiveness of Instagram ads. How effective are they? and are Instagram ads the best way to get followers on Instagram in 2023? Instagram ads, which are really just a watered down version of Facebook ads, are actually not the best way to pay for followers on Instagram right now. Instagram ads are inefficient for Instagram follower growth, and in turn - very expensive. Paying for ads on Instagram is not the best way to pay for growth on IG. And let me be clear, neither is buying followers from a third party website. Do not buy Instagram followers. Directly buying followers for your Instagram page will get you into trouble in the long run. Once again, do not pay for 'real' followers. In every case I've seen, buying IG followers will hurt your account and your organic growth over time. These followers are usually fake and will cause your engagement and reach to go down on Instagram. Here's the tip that I've discovered is best for getting followers on Instagram: Influencer marketing a.k.a paying for shoutouts. Buying shoutouts from other Instagram accounts that are similar to yours can be a good route to take. When you purchase shoutouts on Instagram, you can negotiate on pricing to potentially get followers for cheap. Please make sure though that you're getting advertisements and shoutouts from pages that are in the same niche as you and your page. In other words, find an Instagram account that has the audience that you want, and see how much they charge for shoutouts. With most creators on Instagram, you'll just have to ask them in DM's. If you would like a follow-up video on this, discussing exactly how to buy Instagram shoutouts, just comment below. I got love. I love you guys & God bless! Additional Context: What are Instagram ads? Instagram ads are Instagram's new in-app system for advertising pages and posts. Boosting a post on Instagram is the same as advertising on Instagram. How do Instagram ads work? Instagram gives users a few basic controls for paid ads. They're not great in my opinion. They tend to be sort of expensive and they work on a bid system. Where do Instagram ads appear? Typically on other account's feeds. Which Instagram ads work best? It's hard to say exactly what will work best for your account. But generally, you can find some success in advertising your top performing posts. With influencer marketing, or paid shoutouts from other accounts, they can repost these posts for you and tag you in the caption. Are Instagram ads worth it? It depends on what you're advertising. Instagram ads can be great for promoting products, services, giveaways, or trying to hiring workers. Personally, I prefer paid shoutouts when I'm trying to gain new followers on Insta. Again, I love you guys & thank you for watching! - Mitch About the video tagged at the end of this video: Instagram's algorithm has changed in 2023. Instagram's new algorithm is updated and very different from the Instagram algorithms that we saw just last year. Instagram's algo isn't prioritizing the same the posts and hacks that it has in the past, so today I talk about how the algorithm has changed and what you can do to keep growing on Instagram. Growing on Instagram right now isn't as easy it was last year. Instagram reels aren't an easy growth strategy anymore. IG reels have become saturated and overly competitive. There are more people creating Instagram Reels right now than there were before - which means it's harder to get big views on your reels. Without easy views, easy reach and easy growth on Instagram, growing a small or new account has become harder. Getting followers has become a challenge for many creators on Instagram. So here are some of the tips and tricks you can implement to grow faster on Instagram in 2023: First of all, always look for the new update and the new features. Oftentimes, the easiest and fastest growth you can get on Instagram, comes with the early use of new features and post types. That's why Instagram Reels could get you a ton of attention and followers just two years ago, but today, it's much more difficult. Taking advantage of new tools, features, and updates on Instagram is almost always helpful for your page's growth. Secondly, you can pay for followers - just be smart about it. Do not buy Instagram followers from a third party website. Buying fake followers will get your Instagram account into trouble. If you do have money to spend on Instagram growth though, you can effectively buy followers with ads. I don't recommend paying for ads directly through Instagram. Instagram ads kind of suck for getting new, engaged followers in my opinion. Instead, I would focus on influencer marketing and Instagram shoutouts. If you've got a budget to promote your Instagram account, then I would try to pay for shoutouts from larger pages in your niche. These larger theme pages, that are similar to yours, should offer you better conversions on getting new followers.