Quantitative and Qualitative Research Simplified

Quantitative research is a type of research that deals with quantitative data. It relies on the principle of verifiability or proof. Knowledge is derived from what can be proven by direct observation and focuses on measurements. Characteristics • Concise and narrow • Collects information under conditions of control • Uses structured procedures and formal instruments to collect information such as questionnaires, interviews. • Analysis is done through statistical procedures • Investigator does not participate in the events under investigation • Begins with preconceived ideas about how concepts are interrelated • Emphasis objectivity in the collection and analysis of data. Quantitative research is further divided into non experimental and experimental research Qualitative research is a type of research in which a systematic, subjective approach is used to describe life experiences and give them meaning. Data collected is in the form of words rather than numbers and data is then grouped into categories, themes and patterns. Characteristics • Collects information without formal structured instruments such as KII, FGD etc. • It involves sustained interaction with the people being studied. • It does not attempt to control the context of the research but rather attempts to capture the context in its entirety. • It attempts to understand the phenomenon in its entirety. • It has few preconceived ideas and stresses the importance of people’s interpretation of events and circumstances rather than the researchers interpretation • Analyses narrative information in an organized but intuitive fashion. • Does not aim to generalize the findings. Advantages • Permits research to go beyond the statistical results usually reported in quantitative research • Enables study of attitudes and other emotional behavior Join this our membership section to get access to perks: https://www.youtube.com/channel/UCb1LglhAi_YGQnazlqeWRsQ/join SUBSCRIBE, LIKE and SHARE Check our website for more medical lecture notes at https://medcrine.com Follow us on twitter @medcrine Facebook at www.fb.me/medcrine Pinterest at pinterest.com/medcrine Telegram at t.me/medcrine email us on info@medcrine.com